I Want A Website/Platform

Simple Website

Establishing online presence is a ladder with many steps but it all begins with a website. This will be where all your company’s information will be stored where it can be easily accessed by all your potential clients. Your website will be a reflection of your brand, your identity as a business and we understand that it is one of the foundational steps to creating a lasting business.

Creating a website is one of the hardest tasks you will have to do. Why? Because it will make you think not only about your business, but also:

– Your brand
– Your colours and what they represent
– Who your target audience is
– What value you bring to the market place
– What your focus will be (products and services)
– What is your USP (Unique Strategic Position)
– What type of Sales funnel you would like to design
– How you are going to take your clients on a fun journey to their end goal.

Our Steps in this process are as follows:

In this day and age you only have a few seconds to make an impression, then the ADD (Attention Deficit Disorder) that everyone now has kicks in and they get distracted. So it’s vital you get their attention and keep it. This means your site’s design is paramount in getting the attention of your ideal client.

The 1st step to achieving this is by meeting with you to get to know who you are and what your business is all about. We find out what colours best represent your brand and business, we take note of websites that you like and look at your competitor’s websites. We then draw up some concepts and designs based on what we have found and meet with you in person or online to discuss them. We assess the elements that you like and choose aspects to make a polished end product. We look at what is currently working, and what methods we can see working in other industries and how they can apply to your business.

We take the time to design a website that best suits your business as well as getting feedback from you so that the end product is a culmination of both our perspectives and one that we can all be happy with.

Once your website is commissioned, our expert developers get to work, building the infrastructure your new business is built on. It is vital to have your end goal in mind for your business, as this allows us to setup the right foundations for your website.

Example, if you want to have a Ferrari and give us the vision of a VW Beetle, your site will have to be torn down and built from scratch when you decide to upgrade to the Ferrari, however if you tell us your vision, we can put the infrastructure in for your end goal, from the start, that allows you to add on modules onto your ever growing business so you can build on the foundations, rather than redevelop every couple of years.

Once the entire infrastructure is setup, we make sure the site’s functionality is fully operative. This means, that the flow of the website is as it should be based on the scoping document we created together at the beginning. Once the functionality is proven to be working, as it should be, we move on to the next steps.
To most clients this is the most important part, as many people are visual and are interested in making the site look Aesthetically pleasing. This is a very tricky step, as beauty is truly in the eye of the beholder. Once our expert graphics artists have completed their part, your site now looks clean, polished and gets the attention of your ideal client. It engages them to take the next step and invite them into your marketing funnel.
It’s the day you have been waiting for, your website is ready for your review and it is indeed an exciting day as your vision is coming true. We sit and review every aspect of your new home for your business. Your assigned project manager will take copious notes to ensure any and all changes are documented and ready to be finalized. After this meeting, it usually takes a couple of days and up to a week to finalize all the changes required and then your site is presented to you for final review. Once you have signed off on it, we get ready for deployment of the site to your server.
You have signed off on your new site and you are excited to show it to the world. This is an exciting day for us as well, as we are getting ready to celebrate the launch of your business online. We always recommend you have control of your hosting (Land where your site is built on the internet), and once you provide those details, we transfer the site from our development server to your hosting. This can take anywhere from 12-48 hrs, and once it is live, we run through everything with a fine tooth comb, in order to make sure all the functionality is as expected and working. Once it’s live, we pop the champagne and do a little dance.
Now that your site is live, it’s time to get the ideal clients to it. Lets talk about Marketing and client engagement.

Ecommerce Website

An ecommerce website is simply put an online shop. The best way to describe it would be, instead of having a physical location where you show your items for sale, you instead have a website that showcases those items via images or even video.

The advantage of having an ecommerce store is the low overhead costs. All you are doing in processing an order someone has made so that the item is delivered on time to its location.

If you have an idea for an ecommerce website, let us help you find the best way to design and expand your idea into something that you can be proud of.

Platform Website

Some of the benefits of having your own platform are:

– You control all the information, the design and development
– You accumulate a database of users who you can guide on their
– You can joint venture with the right people to leverage your platform,
   grow it and sell it if you so desire.
– You can continually upgrade it based on user feedback.
– You can systematise it and introduce aspects that make the platform
   go viral and grow automatically.

If you have an idea for a platform that will add massive value to the marketplace, we would love to help you turn your vision into reality. Contact one of our experts or book a strategy call below and lets get started.

What is a platform and how is it different to a website?

A website is an information site, with minimal interactivity and powered by media, 3rd party integrations (example http://mailchimp.com) and links to other pages inside the website.

A platform is a website built with self contained specific functionality like:

– User accounts (example http://dropbox.com)
– User interaction (example http://ebay.com)
– Specific functionality (example http://kickstarter.com)
– Restricted information access to members (example http://udemy.com)
– Interaction between users (example http://tinder.com)

It is a website that allows users to signup, have an account, have information stored that they create or access (example http://udemy.com), interact with other users of the site, take specific actions, earn rewards, badges, etc.

Platform development is becoming very popular, as the costs to develop has widely decreased and the use of platforms and their intuitiveness has become commonplace amongst the masses.

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